[情報] 慘兮兮?分析師估三星獲利跌逾10%、毛利已回收
看板MobileComm (行動通訊)作者Rigaudon (支持htc,支持台灣貨)時間12年前 (2014/06/13 23:31)推噓34(34推 0噓 47→)留言81則, 33人參與討論串1/1
http://www.moneydj.com/KMDJ/News/NewsViewer.aspx?a=516a6735-aa10-4ec2-9763-8b7e0e5e65fe
慘兮兮?分析師估三星獲利跌逾10%、毛利恐剩5%
三星電子(Samsung Electronics)前景不妙?不少分析師看壞該公司,表示
宏達電(2498)和LG電子(LG Electronics)逐漸迎頭趕上,三星過度倚賴行動
部門收益,獲利將大幅衰退;最糟情況下,毛利率恐怕會跌至PC產業的5%微
利。
華爾街日報報導,野村分析師C.W. Chung 12日表示,三星和宏達電、LG電
子的差距快速縮小,將侵蝕三星智慧機的銷售和獲利。他說看到LG新旗艦
機G3之後,他作出這個結論,認為G3已和三星頂級智慧機不分軒輊。
三星3/4獲利來自行動部門;Chung預估,今年行動部門營益將年減13%,明
年續減16%;毛利率可能剩下11-13%,更慘的話,可能會跌至PC業的5%。不
過他看好晶片和零件部門前景,認為可抵銷部份虧損。
一週前,麥格理研究(Macquarie Research)分析師Daniel Kim也認為三星行
動部門烏雲罩頂,他說三星整體營運似乎過於倚重行動部門,估計下個月底
三星發佈季度財報時,營益會衰退11%。中國是三星最重要的市場之一,他
擔心三星在中國競爭加劇,蘋果將推出大尺寸智慧機也會削弱三星優勢。
兩名分析師都調降三星目標價,野村的Chung將目標價由190萬韓圜,減至18
0萬韓圜;麥格里的Kim則由180萬韓圜降至170萬韓圜。目標價仍高於現行股
價,主因三星將發放股利和實行庫藏股。
韓國時報(Korea Times)6日報導,三星集團接班人李在鎔(Lee Jae-yong)推
動該公司成為車用解決方案的領導廠商。三星主管透露,該公司力圖分散獲
利來源,不再高度仰賴消費性電子商品,正加速實現車用解決方案的「規模
經濟」(economies of scale)。Samsung Display增加車用面板預算,晶片
部門也與現代汽車(Hyundai)、塔塔汽車(Tata)合作打造先進車用資訊娛樂
系統、導航系統等。
新韓投資公司分析師Soh Hyun-chul發表報告指出,LG行動通訊部門本季可望
因G3熱賣而轉盈、營益上看110億韓圜(1,080萬美元)。Korea Investment &
Securities Co.分析師Lee Seung-hyuk看得更樂觀、預估營益可達206億韓圜
。新韓預估G3累計銷售量將上看1,300萬支、較G2多出一倍。
心得:
三星真的是成也行動部門、敗也行動部門,和htc很類似的是,htc在巔峰時
期沒有努力發展自己的硬體生產線,導致後面零件處處受制於人,三星在巔
峰時期沒有把自家的作業系統養起來,現在處處受制于google,而且後面還
有一狗票低價手機跟你殺紅海,你能用的零件、系統、外觀,中國人也都用
得出來,而且價格還是你的一半,外加人家是在本國最大市場自己賣就賣超
爽....三星也要走著瞧了。
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