Re: [新聞] Google宣佈以31億美元併購數位廣告公司 …
看板Google (谷歌Google)作者histhinking (puppy)時間18年前 (2007/04/14 16:42)推噓0(0推 0噓 0→)留言0則, 0人參與討論串1/3 (看更多)
http://www.google.com/intl/en/press/pressrel/doubleclick.html
Google to Acquire DoubleClick
Combination Will Significantly Expand Opportunities for Advertisers, Agencies
and Publishers and Improve Users' Online Experience
MOUNTAIN VIEW, Calif., April 13, 2007 - Google Inc. (NASDAQ: GOOG) announced
today a definitive agreement to acquire DoubleClick Inc., a global leader in
digital marketing technology and services, for $3.1 billion in cash from San
Francisco-based private equity firm Hellman & Friedman along with JMI Equity
and management. The acquisition will combine DoubleClick's expertise in ad
management technology for media buyers and sellers with Google's leading
advertising platform and publisher monetization services.
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