[討論] 台哥大未來保留台星品牌可能性
腦洞大開一下
先前新聞跟版友討論都認為台哥大會直接吃掉台星
但有沒有一種可能是
台哥大保留台星品牌 做雙品牌經營策略？
有點類似先前遠傳與LM 或現在中華與無框
優勢自然是台星副牌
把以前電銷那種檯面下優惠單門號方案放給台星賣
維持每年雙11有個優惠活動(反正限量 少賺點錢對台哥大也沒差)
把電信業低價區域跟中高價區域通吃
缺點我想就像為何遠傳要停掉LM一樣
畢竟低價副牌極有可能搶走高價用戶
我自己的不專業想法為
雙品牌經營策略要成功，兩個品牌的異質性要高
但電信業如何做出高異值性，是一個很大的問題
也許以後台哥大只賣5G
台星只賣4G是不是可能做法呢？
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